India Celebrates Akshaya Tritiya: A Day of Eternal Prosperity and Auspicious Beginnings
Across the country, millions of Indians marked Akshaya Tritiya today, a revered festival steeped in tradition and symbolism. Falling on the third day of the waxing moon in the Hindu month of Vaisakha, this spring festival is celebrated by Hindus and Jains alike as a day of never-ending blessings, new beginnings, and divine grace.

The Sanskrit word Akshaya means “eternal” or “imperishable,” and the day is believed to bring unending success, prosperity, and spiritual merit. This belief fuels a surge in gold purchases, real estate investments, and charitable donations, making Akshaya Tritiya one of the most commercially active and spiritually significant days of the year.
Gold Rush: A Tradition Rooted in Belief
In keeping with long-held tradition, families across India flocked to jewelry stores today to buy gold—regarded as a symbol of wealth and enduring fortune. Financial experts note that Akshaya Tritiya consistently drives one of the year’s highest sales for jewelers, with gold viewed not merely as an asset but a sacred investment.
Alongside gold, many also invest in property, vehicles, and household items. Business owners often launch new ventures on this day, believing that any initiative begun during Akshaya Tritiya will thrive perpetually.
The Mythology Behind the Day
Hindu scriptures link the day to numerous sacred events. It marks the birth of Lord Parashurama, the sixth avatar of Vishnu. It is also believed that Sage Vyasa began reciting the Mahabharata to Lord Ganesha on this day. Another cherished legend speaks of Lord Krishna blessing Draupadi with the Akshaya Patra, a vessel that provided an endless supply of food.
In Tamil Nadu, devotees also observe the divine wedding of Lord Shiva and Goddess Parvati on this day, commemorated through special rituals at temples like the Akshayapureeswarar Temple in Vilankulam.
Jain Observances
For Jains, Akshaya Tritiya marks the end of a 400-day fast observed by Lord Rishabhanatha, the first Tirthankara. He broke his fast with sugarcane juice, a tradition emulated by devout Jain ascetics and laypersons today through the Varshitap fast.
Rituals, Puja, and Charity
Devotees spent the day performing special pujas dedicated to Goddess Lakshmi and Lord Vishnu, seeking blessings for health, wealth, and spiritual growth. Temples were adorned with fresh flowers, and long queues of devotees were seen offering prayers and performing daan (charity), another core component of the day’s observance.
Charitable acts, especially feeding the poor, donating clothes, and supporting education for underprivileged children, are considered to yield infinite merit when done on this sacred day.
Akshaya Tritiya has once again brought together the threads of devotion, prosperity, and cultural pride. Whether through a simple act of charity or the purchase of a small gold coin, millions have participated in a centuries-old tradition that continues to thrive in both spiritual and modern economic realms.
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